Peloton, the at-home fitness equipment and app company, has announced plans for a rebrand and an app relaunch with new subscription tiers. The move is aimed at broadening the company's appeal and engaging new categories of customers. According to CEO Barry McCarthy, the new app will be "a mobile gateway to our amazing fitness content," which will extend beyond cycling, the … [Read more...] about Peloton Readies for Rebrand and App Relaunch as Fitness Gear Treads New Channels